What is Social Pop™?
Social Pop™ is an app in Merchbot™ that provides the visitors to your storefront with a veritable barrage of social proof.
Research shows that a lack of social proof is detrimental to converting visitors into paying customers. This is as true for physical stores as for online stores, and the remedy is the same: make sure the customer knows that other people have visited and are continuing to visit the store to purchase products!
The cutting edge technology under the hood of Social Pop™ ensures the right hints are dropped in the right way. Social Pop™ is deseigned to be a true fire and forget solution.
How does Social Pop™ work?
Social Pop™ looks at the data of your store and uses some advanced algorithms to decide which parts of the data is worth showcasing on your storefront. Examples are:
"John Doe bought this handbag yesterday"
- or -
"This handbag is selling out! Get yours before it is too late"
NOTE: All the apps in Merchbot™ go to great lengths to keep your data private and anonymized. We will anonymize and reduce accuracy of data while still remaining truthful to the customers.
What will Social Pop™ do for my store?
While getting social proof right can be tricky, Social pop™ will make it as easy as it will ever get. By automating all the crucial decisions that makes it work by "just doing the right thing™", a lot will already have been done for you by simply installing Social Pop™.
This leaves you free to think about the next important stuff that will make your effort especially worthwhile:
Generating media mentions
Generating expert testimoials
Generating SoMe presence
Social pop™ is there to guide you through these steps as well.
How is Social Pop™different from a popup?
Social Pop™ is all about the message, and less about the delivery mechanism. The quality, consistency and communicated values in the message is much more important than it's presentation.
Social Pop™ uses a continuously adapting smart algorithm to control the narrative to ensure that the customer feels confident that your store is a bustling place.
In the future our pop engine might include other ways of relaying the message.
What hints does Social Pop™ use?
Social pop™ includes a comprehensive arsenal of short and effective hints to nudge customers' perception of your storefront.
Visitors will have no choice but to feel that your store is a busy thriving place where they can enjoy making a purchase.
Exemples hints are:
products that were bought recently
products that are selling out
products that have sold out
expert testimonials for products or the store/brand itself
media mentions of products or the store/brand itself